Category Archives: Soft

Bzz Agent

For those with Spotify – Here is a link to accompany this blog post.

It feels like a very long time ago that I signed up to be a Bzz Agent. The basic idea; you get free samples, vouchers etc for products. As you try the products you talk to people about them (good or bad) and then log the fact that you had a conversation on the Bzz Agent site ~ you always make people aware that you are a Bzz Agent. The more reports you complete, to their expected standard, the higher a level you attain and the better and earlier the campaigns you are offered. Months after I first registered I had some dried fruits, later a razor and then there has been nothing for months until today. Today I received information about Shell ‘V’. I don’t have a performance car so not the sort of thing I would normally think about. I live 11 miles from the nearest Shell station so it is not likely to be my first choice under normal circumstances. I tend to ride my bike more often than I drive, but when I do drive it is long distances. Today I happened to be near a Shell station and so I fuelled up. Watch this space I’ll let you know if my life has been revolutionised.

The whole Bzz Agent thing always reminds me of a book I read called ‘Soft’ – If you like thrillers, where the interface between marketing and science can go bad, this could be the book for you; I still have a warped sense of the power of orange as a colour and an aversion to orange fizzy drinks as a result of reading Rupert Thomson’s book.

For those who have not met it before, the shell in the picture above is ‘Scallop’ by Maggi Hambling, it has a Marmite effect, people either love it or hate it.

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